There are thousands of travel blogs on the web. It’s one of the most popular niches for blog writing after beauty and fashion, health and fitness, and food and drink.
Some bloggers do it full-time and make a living out of it. Some do it part-time. Some just do it for the love of sharing their experiences with others. Some bloggers are digital nomads travelling on their own or with a partner. Some, like me, have a home base but travel as frequently as they can.
With two million blog articles being published on the web every day, it’s no wonder that more and more people are thinking of taking up travel blogging.
But taking a trip to blog about it is different to taking a vacation. You’ll probably end up bringing more gear than on other trips. There will be more gadgets like cameras, lenses, and perhaps even a laptop. There will more clothes to pack, given that you need to look good in your own photos. And you’ll need to have the right luggage for the trip to show that you know something about traveling. Fortunately there are plenty of online catalogs like Luggage Direct available where you can find all the latest travel accessories.
The 8 Top Talents of Travel Bloggers
Before you decide to take your travels to a whole new level, consider the top talents of successful bloggers, and see how many you meet.
- Being able to multitask well.
No, this isn’t about shifting from one social media update to another (but that can be one, too) or being able to take videos while also taking photos. It’s about being able to both enjoy the experience of being in a new place or having a new experience, at the same time as observing and absorbing all the information needed to write a travel blog. The nicer the place is and the more enjoyable the experience, the harder it is to do that. Sometimes a destination can be such a stunner, the blogger simply wants to immerse him or herself in it, and not think about writing about it.
- Paying close attention to details.
Other than the blogger’s own experiences, some of the key points that readers will look for in a blog post is the itinerary and other nitty-gritty information that can help them with their own visit. It’s the job of a travel blogger to provide these details to readers so that they can decide whether that destination is one that they want to visit too. A detailed blog post helps other people plan their own travels while bringing more traffic to the blog. More traffic equals higher credibility, and higher credibility equates to more opportunities.
- Having the courage to talk to people.
Travel bloggers need to be extroverts that are comfortable talking to the locals. This is the only way that new information can be obtained to differentiate one blog from another. A blog that contains ‘inside’ information from local sources will always maintain readers better than one that is rehashing information that is already available on hundreds of other blogs. Top bloggers will ask about local stories, folklore, traditions, and other key points that make that place unique.
- Finding different angles other than what’s obvious.
Any given place can hold secrets that not many others can unearth. The most successful bloggers are always looking for opportunities to hone their skills to find a different story and different photo angles of a certain location. It’s another way by which the top travel bloggers make their blogs stand out from the others. There is a need to give blog posts some twists once in a while. This can be done by adding trivias, behind-the-scene stories, or personal hacks that the blogger tried or experienced during the visit. This is the way to give posts an edge over others.
- Finding the right photos to complement the stories.
The best bloggers take great photos and use these to highlight the key attractions of a destination. Sometimes a rainy day may necessitate the use of stock photos, but the most successful bloggers use their own. Photos should convey the atmosphere of a place whilst the stories should describe the experiences. The quality of the images accompanying blog posts says a lot about the quality of the blog overall. The more professional the photographs are, the more professional the blog will feel to readers.
- Going beyond just promoting a place.
Travel bloggers often get the chance to take a free trip or experience, and that’s fine provided the reviews are honest reviews. But the best travel bloggers would go beyond promoting the beauty of a place or the what-to-do’s of a region, and will talk about other important things like cultural respect and responsible traveling. Taking note what may be regarded as offensive at a particular destination, that readers might not know about, provides useful information for the blog post. Talking about sustainable travel practices, especially for locations such as untouched islands or mountain hiking, is another angle to consider.
7. Being personal not promotional.
Good bloggers don’t try to hard-sell destinations. They tell their stories as if they are talking to a friend or a family member. People are browsing blogs now to have a grasp of actual experiences and not just to gain information that they can find on a myriad of other websites. Good travel blogging is sharing experiences in such a way that readers can relate to it and is helpful in planning their own travels.
- Continuing to reach for new goals.
Travel blogging is no longer exclusive to a selected few. Anyone can create a blog in just a few simple steps but there is one thing that is exclusive to only a few people – success. Becoming a successful travel blogger is a hard slog. Like a long distance runner, the finish line is always a long way off, and the only way to get there is to keep going, however hard the journey may feel at times. Travel bloggers that aspire to success have to continue working on their craft, improving as they go along, and keep discovering new places while telling the rest of the world about it.
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